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October 17, 2013

Green and Gold Go PINK


The Edmonton Eskimos Football Club has great pride in being a family. So Friday’s pink game when the Eskimos host their rival Stampeders in the final home game of the season, it’s one that holds a special meaning.

“We are proud to continue our support of the CFL pink initiative in memory of our friend and 21-year Eskimos employee Pam Monastyrskyj who lost her battle with ovarian cancer in 2005,” says Eskimos senior director of marketing Joyce LaBriola.

For the next two weeks, the Eskimos and the rest of the league will help tackle women’s cancer by wearing pink equipment that includes shoes, gloves and wrist bands. Coaches and sideline staff will also be decked out in pink apparel.

The Eskimos logo at midfield will transform into pink and pink poms will be available to purchase from the Eskimos Cheer Team for $50. There is also pink merchandise available at the Esks Team Store, highlighted by a 25 limited edition autographed mini footballs available for $80. All proceeds support the Edmonton Eskimos Women’s Endowment Fund for Ovarian Cancer Research at the Lois Hole Hospital for Women that was created in 2007 in honour of Monastyrskyj.

FRIDAY NIGHT LIGHTS:  The Light the Bridge campaign’s vision is to turn one of Edmonton’s most iconic structures, the High Level Bridge, into something spectacular. And it’s a project the Eskimos are delighted to be a part of.
The goal is to raise $3-million for 60,000 light bulbs that will be decked out across the bridge.

The Edmonton Eskimos Football Club donated a light bulb on behalf of each employee. It was a way for the club to have a lasting reflection on one of Edmonton’s most historic landmarks.

With 129 business and football operations staff, the club donated $3,225 to the campaign for the bulbs.
“We’re grateful for this wonderful donation that the Eskimos organization contributed. The Eskimos have always shown strong community spirit and this donation continues to honour that,” says Jane Halford, project leader for Light the Bridge.

Find out more about the project or purchase your own light bulb for $25 at this Friday’s game against the Calgary Stampeders by visiting volunteers on the south concourse and at Gate 13.

““The High Level Bridge is pretty iconic in Edmonton and the Light up the Bridge people have some terrific ideas about how the lights will be used to celebrate and mark special events and so on, including Eskimo wins and touchdowns,” says Allan Watt, Eskimos vice president of marketing and communications.

So far, the project has raised over $1.5-million.

“Our goal is to get to $2-million by the end of October and if we achieve that goal, we’ll be on pace to light the bridge by Canada Day 2014,” says Halford.